28 Aug 2019
Nedap, the global leader in RFID-based retail solutions, announced today Samsøe & Samsøe, one of Denmark’s fastest growing fashion retailers, has selected Nedap leading RFID platform !D Cloud, as a foundation for their RFID implementation. Known as an international brand rooted in Scandinavian simplicity, Samsøe & Samsøe is positioning itself to take RFID beyond the brick and mortar store walls in order to develop a future-proof omnichannel strategy.
Nedap’s !D Cloud enables Samsøe & Samsøe to achieve real-time view on stock levels and their precise location within the store, closing the gap between e-commerce and physical shopping. The application of RFID raises stock accuracy to a minimum level of 98% resulting in improved product availability and increased sales.
“One of our strongest brand values is simplicity,” said Tommy Nimand, CFO at Samsøe & Samsøe. “This is reflected in the design of the collections and is also a major aspect in our shopping experience. Our goal is to achieve full stock visibility through RFID, whether it is in our warehouse or in stores. Solving the out-of-stock challenge unlocks full omnichannel potential and creates the ultimate customer experience across all boundaries in retail. We want our customers to be able to shop everywhere and return anywhere, whether an item is purchased in Copenhagen or in London.”
The newest feature within Nedap’s !D Cloud platform, Virtual Shielding™ (patent pending), benefits Samsøe & Samsøe by allowing store staff to easily read RFID tags by using RFID handheld devices and automatically determine the exact location within a store of RFID tags in an accurate way. This smart allocation technology solves the problem of reading RFID tags through walls and eliminates the need for physical shielding by equipping stock rooms with aluminum foil or RFID blocking paints. This feature saves retailers both time and money.
Guaranteed stock availability in clean flagship store interior
Samsøe & Samsøe’s newly opened flagship store in Copenhagen is designed according to a minimalistic store concept. “In order to ensure the store’s clean look, the number of displayed items is limited to two pieces per style. Nedap’s Virtual Shielding functionality determines which items are located on the store floor and which items are kept in the stock room. This ensures a clean store ambiance, the best customer experience, and ensures we don’t lose a sale due to stock inaccuracy,” said Nimand.
“We are delighted to work with Samsøe & Samsøe because they are committed to an innovative omnichannel strategy that serves their customers,” said Elles te Boome-Harbers, Global Sales Business Developer at Nedap Retail. “Using cloud based RFID as their ‘common language’, enables us to align involved suppliers of such as labels, ERP and POS systems. This ensures the ability to track individual items throughout the entire supply chain” explains Elles te Boome-Harbers. “We are looking forward to further aligning their internal processes to meet customers’ future needs and demands, safeguarding true omnichannel retailing.”
RFID-based Electronic Article Surveillance
In addition to RFID for stock management, Samsøe & Samsøe store entrances are equipped with Nedap iD Top RFID-based overhead EAS systems. This safeguards a high levels of security while maintaining open store entrances. All Samsøe & Samsøe items are RFID tagged at the source of production. This means that no additional loss prevention is needed, as stock is already 100% security tagged. This eliminates additional in-store tagging costs.
Learn more about Omnichannel Excellence during our Retail Round Table in Stockholm, which will be held on October 30th. Click here for more information.